![]() Evernote’s onboarding emails are simple, straightforward and effective. I’ve written about Evernote’s emails on this blog before but today we’ll take a deeper dive. ![]() They do blend some behavioral emails into the mix but for the most part, they simply deliver information that every user would find valuable. Evernote sends some of the most basic (and useful) onboarding emails I’ve ever seen. You might expect that a large company like Evernote has a sophisticated onboarding process, tons of behavioral triggers and a braintrust to manage the operation. If you’re struggling to setup your onboarding emails, you’re likely overthinking it. A good onboarding sequence generates revenue. ![]() If you can’t show non-paying users why your product is worth paying for, don’t expect them to hand over their credit card. Onboarding is especially pertinent for businesses that offer free trials and freemium plans. The sooner customers use your product’s best features, the sooner they’ll see an ROI on their investment and the more likely they are to stay. Onboarding is the process of getting new users to “first value” as quickly as possible. ![]() How long has “Update the onboarding emails” been on your to-do list?
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